Why Curation is Now a Marketing Must!
This piece was written by Tatyana Meshcheryakova, while we’ve so many articles about curation, you can always find something you didn’t know or haven’t thought of, hopefully this is no exception.
The author quotes from one of my trusted souces, Beth Kanter:
“Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community”.
Here are some takeaways from Steve Rosenbaum who pretty much echos Beth Kanter, please visit Beth’s blog for lots of great informatio on curation.
**Be Part of the Content Ecosystem not just a re-packager of it. Created, contributed, and collected — the three ‘c’s is a strong content mix that has a measurable impact.
**Follow a Schedule. Make sure to post at the same time each week.
**Embrace Multiple Platforms. Today content consumers get their information on the platform of their choosing.
**You should consider posting short bursts on Tumblr, images on Pinterest, video on YouTube, and community conversations on Facebook.
**Engage and Participate. Make sure you’re giving back by reading others and commenting on their posts.
Selected by Jan Gordon via Contentmarketingdigest covering “Content Curation, Social Business and Beyond”
Read full article here: [http://bit.ly/KwcqYo]
from Gestión de conocimiento | Scoop.it http://www.scoop.it/t/gestion-de-conocimiento/p/1855089764/why-curation-is-now-a-marketing-must