Introduction to Content Curation for Marketers by Sue McKittrick
Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy.
I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I’m thinking particulary of the UK).
Sue McKittrick (an analyst working on content strategy and more – http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge.
As a real-world example she utilizes Adobe’s highly successful online curated magazine http://www.cmo.com, while also providing a shortlist of some of the best enterpise curation tools available out there.
If you are briefing a new client that is considering “content curation” as a strategy, this would be a useful article to leave with them.
from Gestión de conocimiento | Scoop.it http://www.scoop.it/t/gestion-de-conocimiento/p/1319039552/introduction-to-content-curation-for-marketers-by-sue-mckittrick