Importance of Digital Learning

Knowledge Curation

Introduction to Content Curation for Marketers by Sue McKittrick

Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy. 

 

I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I’m thinking particulary of the UK).

 

Sue McKittrick (an analyst working on content strategy and more – http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge. 

 

As a real-world example she utilizes Adobe’s highly successful online curated magazine http://www.cmo.com, while also providing a shortlist of some of the best enterpise curation tools available out there. 

 

If you are briefing a new client that is considering “content curation” as a strategy, this would be a useful article to leave with them. 

 

Full article: http://www.contentmarketinginstitute.com/2012/02/content-curation/ 

 

from Gestión de conocimiento | Scoop.it http://www.scoop.it/t/gestion-de-conocimiento/p/1319039552/introduction-to-content-curation-for-marketers-by-sue-mckittrick

Anuncios

Navegación en la entrada única

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s

A %d blogueros les gusta esto: